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Optimize for Action: How to Drive Value in MR and Analytics Consulting

Are you optimizing? If not, start … now. Most research and analytics efforts fall short because they don’t go the extra step from descriptive to prescriptive results.  This presentation I gave at the 2013 MRA Insights and Strategies conference a couple of weeks ago focuses on this message.

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This entry was posted on June 20, 2013, 1:15 pm and is filed under CRM Leadership, Intelligent Analytics Leadership, Market Research Leadership. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

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