Archive for May, 2013
This is a good article from Business Insider to spur on thoughts about how to ensure you can do digital ROI. Key messages: Plan your data strategy and know how to properly model your attribution. Last touch won’t cut it. Link online and offline. Digital Marketers Got This Wrong About ROI. http://ow.ly/loky3.
The ideas in this article are related to ones in http://allthingsd.com/20130524/why-tumblr-was-a-massive-steal-for-yahoo/which really focus on what makes an online service more valuable and viable in the long run. Viable online strategies are ones that take advantage of the insights in this article by Adam Rifkin, CEO, PandaWhale.
“The big data process is built on the pillars of measurement, experiment, analyze and replicate, contends Brynjolfsson. The continuous implementation of that cycle based on real-time data will strand less data-oriented competitors.”
In a fast moving competitive world, “stranding” a competitor means winning the prize.