Archive for February, 2013

P&G CEO Gives Analytics Leadership Advice

Often we talk about how to be an analytics change agent from within: to create a vision and use it to persuade, motivate and recruit others to the cause. This effort helps you inspire the advocacy from senior managers and the executive level. But what if you are the executive level? Well, its the same process in principle. Here is an example of the senior executive leader of the largest CPG company in the world setting the pace for his organization. The reporter picked out several key quotes, that I would like to reiterate:

“We have to move business intelligence from the periphery of operations to the center of how business gets done,”

“I hear a lot about big data,” McDonald said. “It’s not about the data. It’s about how we’re able to use the data.”

Link: P&G CEO Shares 3 Steps To Analytics-Driven Business – Global-cio –.


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3 Big Data Opportunities For CRM Strategy – The BrainYard –

Big Data's Surprising Uses: From Lady Gaga To CIAThis is an article that came from a conversation that I had with Jeff Bertolucci (@jbertolucci) from InformationWeek recently. It highlights the value of thinking in terms of layers of applications instead of entirely new domains when we consider a Big Data strategy for our companies. We do a lot of good work in CRM analytics — incorporating Big Data in a way that takes advantage of it’s unique attributes is a way to add value to our existing applications and services. The same can be said for other areas of analytics within the organization. Knowing how to layer it in to an existing service structure can be a successful path for leading a Big Data strategy.

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3 Big Data Opportunities For CRM Strategy

Jeff Bertolucci | February 04, 2013

Customer relationship management practices often don’t exploit big data effectively, analytics executive says. Are you overlooking these 3 opportunities?
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Big data can enhance your company’s customer relationship management (CRM) strategy, resulting in greater customer loyalty and increased sales. But according to one marketing analytics expert, many businesses’ CRM practices don’t use big data wisely.

In a phone interview with InformationWeek, Chris Diener, senior VP of analytics for AbsolutData, an analytics and research firm based in Alameda, Calif., described three of the biggest missed opportunities in big data CRM.

“Big data is somewhat of an intimidating topic to folks,” said Diener. “For a lot of people, especially in the CRM area, it’s potentially threatening,” in part because its area of expertise beyond their comfort zone. ….


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