Begin Your Digital Strategy With the End in Mind

This is a good article from Business Insider to spur on thoughts about how to ensure you can do digital ROI. Key messages: Plan your data strategy and know how to properly model your attribution. Last touch won’t cut it. Link online and offline. Digital Marketers Got This Wrong About ROI. http://ow.ly/loky3.

The ideas in this article are related to ones in http://allthingsd.com/20130524/why-tumblr-was-a-massive-steal-for-yahoo/which really focus on what makes an online service more valuable and viable in the long run. Viable online strategies are ones that take advantage of the insights in this article by Adam Rifkin, CEO, PandaWhale.

This entry was posted on May 25, 2013, 8:45 am and is filed under Intelligent Analytics Leadership, Media Effectiveness Leadership. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

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