P&G CEO Gives Analytics Leadership Advice

Often we talk about how to be an analytics change agent from within: to create a vision and use it to persuade, motivate and recruit others to the cause. This effort helps you inspire the advocacy from senior managers and the executive level. But what if you are the executive level? Well, its the same process in principle. Here is an example of the senior executive leader of the largest CPG company in the world setting the pace for his organization. The reporter picked out several key quotes, that I would like to reiterate:

“We have to move business intelligence from the periphery of operations to the center of how business gets done,”

“I hear a lot about big data,” McDonald said. “It’s not about the data. It’s about how we’re able to use the data.”

Link: P&G CEO Shares 3 Steps To Analytics-Driven Business – Global-cio –.

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